SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and qualityof traffic to your website through organic search engine results.To understand the true meaning of SEO, let’s break that definition down and look at the parts:
•Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.•Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
•Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any trafficthat you don’t have to pay for.There’s a lot of factor that go into a search engine’s optimization. SEO helps small business ownerscreate fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
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